Advertising rates
January 2010
Run of paper |
4 colour |
2 colour |
Mono |
| Double page spread | £3620 | £3020 | £2420 |
| Full page | £1810 | £1510 | £1210 |
| Half page | £910 | £755 | £605 |
| Quarter page | £460 | £378 | £303 |
| Eighth page | £230 | £190 | £152 |
| Sixteenth page | £116 | £95 | £76 |
Colour rates include 4 colour premium of £600.00 per page and £300.00 for 2 colour. Rates shown are Run of Paper (ROP) but full page advertisements will face editorial and other sizes will either face editorial or have editorial on the same page, ie. there is no premium for facing editorial. However, to guarantee being the only advertisement on the page, advertisers may wish to consider Solus postions:
Solus |
4 colour |
2 colour |
Mono |
| Half page | £1046 | £868 | £696 |
| *Mini page | £1120 | £929 | £745 |
| *Third page | £694 | £578 | £464 |
| Quarter page | £529 | £435 | £348 |
*Mini page and third page only available at solus rates
Solus rates are ROP plus 15% position premium.
Fixed positions / consecutive ads / spreads are subject to 15% position premium.
Covers (including 4 colour)
Inside Front or outside back: £2080
Front cover (special size): £2200
Special positions:
Centre spread, 1st Right Hand Page: subject to 15% premium on ROP
Semi-Display Rates:
Cost per single column centimetre (minimum size 3 cms)
4 colour: £20.00 pscc, 2 colour: £17.50 pscc, Mono: £15.00 pscc
Series Discounts:
3 series - less 2.5%; 6 series - less 5%; 9 series - less 7.5%;
12 series less 10%
for advertisements appearing within 12 months.
Cover positions and inserts are not subject to series discounts.
Inserts:
Accepted loose from £45.00 per 1000 (minimum weight 5gms)
Centre stitched or stitched between editorial sections - rates available on request
Also available loose by region /herd size selection - rates available on request.
Magazine ‘banding’ and touch-glued insert facility also available
Agency Commission: 10%
VAT: Rates exclude VAT
Cancellation notice: 4 weeks prior to publication date
For further details contact Malcolm Bridges by email or phone him on 01438 716220
