British Dairying
for the dairy farming industry
Reach your market
Established in 1994, British Dairying reaches more dairy farmers than any other agricultural publication - 13,772 farm copies (July 2010) including 1,935 to mainly larger herds in Northern Ireland, where it is the only independent specialist dairy publication widely available. Unlike other dairy publications, farm circulation is not restricted by herd size or publication frequency and reaches about 30% more dairy farms than the next nearest dairy magazine. For many British milk producers British Dairying is the only dairy publication now freely available to them. That's a lot more opportunities for your advertisement to be seen and responded to, which is perhaps why some advertisers are remarking on an increased level of enquiries.
High visibility and impact for your message to be seen by readers
Unlike other specialist market publications, British Dairying's generous ratio of advertising to editorial (rarely above 50%) means we provide more editorial pages than ads per issue. This ensures high visibility and impact, and maximises the chance of your advertisements being seen by readers. We avoid composite pages of advertisements that reduce the chances of your ad being seen and read. All advertisements are therefore either on the same page as editorial or facing matter.
Editorial input
The editorial is a blend of practical and business information, supplied by a range of dairy market sector specialist journalists and a variety of research, advisory and dairy associated organisations and edited by Mike Green, a renowned journalist whose family were dairy farmers. Comment is provided by the well known and authoritative dairy industry commentator and journalist Barry Wilson. During the year we cover a number of areas and events that are likely to be of particular interest. One or more of these may be especially pertinent to your product or service, so you may wish to see our editorial schedule of special topics.
Readership
British Dairying has a long proven readership verified by independent reader research. As you might expect with a specialist dairy publication, British Dairying's readership among dairy farmers is far higher than national weeklies, fortnightly and other monthlies available, and since its launch in 1994 has consistently outperformed them in coverage.
Precise targeting
The number of dairy farms continues to decline. Figures show a UK total of 15,691 of which 11,256 are in England and Wales (England 9,271, Wales 1,985 - DHI June 2010), 1,072 in Scotland (SDCA July 2010), therefore 12,328 total for Great Britain and 3,363 in Northern Ireland (DARD June Census 2009). This is all dairy producers irrespective of herd size. Advertisers can easily reach this high input spending market with British Dairying - you don't have to take a sledgehammer to crack a nut!
Flexibility for advertisers
A wide range of advertisement sizes are available and rates are structured to provide the lowest cost per thousand farms reached - to be the most cost efficient publication available based on rate card. In addition to advertising space within the publication, we also offer the facility to place inserts. These can be placed on an 'all farm' basis; alternatively they can be distributed by county/region or by herd size.
Advertisement copy is required by 1st day of the month of publication and inserts three working days prior to publication date. Details of the specifications required can be found on the advertising specifications page.
For further information please contact Malcolm Bridges on 01438 716220 or complete our information request form.
As well as offering free distribution to qualifying dairy farmers, British Dairying is available on subscription to enable anyone with an interest in the industry to keep abreast with developments.
Information for advertisers:
